Achieving a performance boost through better people management. This is Zokri’s motto. But it is clearly an oversimplification of what the new addition to TheVentureCity’s Growth Accelerator is poised to offer. Perhaps, the most innovative feature of this startup is the use of brilliant technology to help companies succeed.

"We stray away from consulting; we develop better systems, processes, and technology to make performance cultural."

For over two years, since its founding, Zokri has been measuring what matters and embedding performance into a company’s culture to enable teams achieve their goals. Its founders, Matt Roberts, Martin Armstrong, and David Allan, believe that focusing on the employees’ wellbeing and their day-to-day behavior is critical to helping companies succeed. “We stray away from consulting; we develop better systems, processes, and technology to make performance cultural, as opposed to simply classifying tasks,'' said Matt Roberts, CEO of Zokri.Zokri is the leading OKR software used by over 800 companies to plan and manage continuous performance improvements. The OKR goal system, which was adopted by Intel and, later, popularized by Google, allows for companies to develop ambitious, measurable goals regardless of their size.From the UK to the world, Zokri now joins TheVentureCity with a clear mission statement: Propel team management. “Office space represents a big chunk of a company’s budget, and it can surely be optimized. We can see examples such as Salesforce, GitHub or Stripe, who are committed to efficiency in this regard. We are convinced that Zokri can internationalize this trend to Latin America, Europe, and Asia,” added Roberts.

“We recognize in Matt and his team a model that we love. They have a clear, fast, and ambitious mindset"

Among numerous tools and platforms to organize tasks, Zokri differentiates itself by focusing on what really matters: “We see the business process as a journey passing through the culture, talent, management, and goals,'' said Roberts.“We recognize in Matt and his team a model that we love. They have a clear, fast, and ambitious mindset. Their way of understanding both the business and the benefits from an acceleration program such as ours will render their time at TheVentureCity very productive,” added Andrés Dancausa, VP of the Growth Accelerator EMEA.In addition to Zokri’s growth management systems and technology, the startup adds value in many ways. Among its strongpoints are their knowledge sharing and learning services, marketing, customer service, engineering, scalability and other features that turn this initiative into a 360 intervention. However, what distinguishes Zokri the most is their commitment to growth without losing sight of what really matters: The people.Welcome Zokri!