The new startup, with headquarters in Berlin and Miami, enters our Growth Program to help online editors get their money’s worth.yieldPass, a SaaS company that optimizes small business exposure, has joined TheVentureCity. This company, which has its talent in Mexico, Berlin, Colombia and Miami, has a mission: To perfect a product that helps businesses generate more efficient revenue from their web advertising campaigns.
“Advertisers are not aware that they are losing thousands of dollars with their campaigns, because of the lack of automation development for small businesses. At yieldPass, we accelerate based on the infrastructure, so they can understand where the best revenue is and how to balance costs to make companies' more profitable."
“Advertisers are not aware that they are losing thousands of dollars with their campaigns, because of the lack of automation development for small businesses. At yieldPass, we accelerate based on the infrastructure, so they can understand where the best revenue is and how to balance costs to make it profitable” says Sergio Aragón, CEO of the company.Almost seamlessly, the value proposition of yieldPass automates the advertising strategy with a clear and simple API, and as our founders vouch, it breaks open the “black box” of advertising monetization.The CPO of yieldPass, Stephen Butler, is an entrepreneur who has contributed to the US public health services and apps in Tanzania. Today, from Germany, he believes in equity as a “social service”, that’s why, if small businesses have the same opportunities as bigger ones, when it comes to promoting themselves, this represents a huge social gain.yieldPass is living proof that this idea is possible. Through its business model, companies have increased their average revenue by $11,000 per month, with an average growth of 20% (compared to the traditional methodology of web promotion.)“We like TheVentureCity’s dedication to product design, we see an opportunity here to promote this aspect. Also, the experience of Laura (our CEO) in the industry is invaluable, we’re going to have a great ride,” adds Aragón.[caption id="attachment_1361" align="aligncenter" width="1024"]
Sergio Aragon (CEO of yieldPass, middle), Stephen Butler (CPO, left), Sebastian Geller (CTO, right).[/caption]For Andrés Dancausa, VP of the Growth Accelerator EMEA at TheVentureCity, our Garden’s new addition is a perfect fit with our “strategic values, because they promote the democratization of a sector and they do it in a decentralized way. This will help us to scale their business and to focus in a product that has a positive impact on any value chain.”We hope that with yieldPass’ effort and dedication in our program, users can soon stop being chased by the eternal Amazon or eBay add, and that the automated adds on the web can serve their purpose: Allowing more spaces for new businesses.Click here if you want to know more about yieldPass (Take it easy, it’s not an Ad) ;)